The First-Ever GMC Canyon AT4X Debuts in the Middle East

October 25, 2024

The First-Ever GMC Canyon Marks Its Territory in the Middle East

For the first time, GMC has introduced the much-anticipated GMC Canyon midsize truck to the Middle East, adding the advanced and rugged AT4X trim to its premium lineup. This is a significant addition to GMC’s offerings in the region, with the Canyon bringing a new level of diversity to the market. Smaller and more compact than the popular Sierra, the GMC Canyon AT4X is built from the ground up to dominate both city streets and off-road terrains, making it a powerful new player in the midsize truck segment.

The All-New Canyon: Ready for Adventure

The GMC Canyon is not just any midsize truck—it’s the most advanced and off-road capable vehicle in GMC's lineup. For the first time, a midsize truck comes packed with innovative features, including Baja Mode for high-speed off-road driving, enhanced Front and Rear Electronic Locking Differentials, and Multimatic DSSV shocks for superior control on rugged terrains.

Jack Uppal, President and General Manager of General Motors Africa and Middle East, emphasized the significance of the Canyon’s arrival in the region: “The first-ever GMC Canyon marks a return to the midsize pick-up truck segment in the Middle East. Our engineers and designers crafted the all-new Canyon AT4X to deliver uncompromising off-road performance, signaling our commitment to GMC’s growth in the region. The Canyon AT4X brings off-road elements from our flagship Sierra AT4X into a more compact package, expanding our audience.”

Unparalleled Off-Road Capabilities

The Canyon AT4X is purposefully engineered as a premium, no-compromises, off-road truck. Some of its standout off-road features include:

  • Factory Lift and Ultra-Wide Track: This truck comes standard with an off-road suspension package, an ultra-wide track, and a factory lift for improved ground clearance and approach angles.
  • Multimatic DSSV Shocks: These shocks offer excellent on-road control and superior off-road performance for the most demanding terrains.
  • Off-Road Optimized 2.7L Turbo Engine: Generating an impressive 583 Nm of torque, this engine provides some of the best performance in its class.
  • Baja Mode: Designed for high-speed off-road driving, this mode is exclusive to the Canyon AT4X and optimizes the vehicle’s performance on desert and rocky landscapes.

In addition, the Canyon AT4X offers several driving modes, including Terrain Mode for rock crawling and Tow/Haul Mode for heavy-duty tasks. The standard 33-inch MT tires provide excellent traction, while the Front and Rear Electronic Locking Differentials ensure optimal torque distribution for superior control in challenging conditions.

Technology-Driven Performance

Beyond its off-road prowess, the GMC Canyon features a cutting-edge technology suite designed to enhance both driving and safety. The cabin is equipped with an advanced infotainment system, featuring an 11.3-inch touchscreen and an 11-inch fully digital instrument cluster. This system integrates wireless Apple CarPlay and Android Auto, ensuring a connected and seamless driving experience.

One of the Canyon’s key features is its 10-camera view system, which includes an underbody camera with a cleaning system, allowing drivers to monitor their off-road adventures in real-time. This technology enhances the driver’s ability to navigate rough terrain safely.

Elevating Safety and Convenience

The GMC Canyon doesn’t compromise on safety either. It comes equipped with over 85 available safety and security features, including Automatic Emergency Braking, Blind-spot Monitoring, Lane Keep Assist, and Rear Cross Traffic Braking. Additionally, the Canyon Pro Safety Package and Technology Package further enhance driver assistance with advanced features like Adaptive Cruise Control, HD Surround Vision, and Rear Pedestrian Alert.

Elevated Design Inside and Out

The GMC Canyon AT4X makes a bold statement with its rugged yet refined exterior. The high-clearance body, trimmed corners, and full LED lighting give the Canyon a distinctive look that combines style and functionality. Underneath, the Canyon AT4X is protected by heavy-duty skid plates, while the bed includes an innovative water-tight tailgate storage system for additional cargo space.

Inside, the Canyon AT4X offers a premium experience with Ceramic White and Obsidian Rush interior options, a customizable touchscreen infotainment system, and a Bose seven-speaker audio system. The vehicle also includes a Head-Up Display, adding to the driver’s convenience and control.

Conclusion

The arrival of the GMC Canyon AT4X in the Middle East brings a new level of diversity and capability to the midsize truck market. With its unmatched off-road abilities, advanced technology, and premium features, the Canyon AT4X is set to capture the attention of off-road enthusiasts and urban drivers alike.

For those in Dubai and across the region looking for the ultimate off-road adventure, the GMC Canyon AT4X is now available in showrooms. Visit your nearest GMC dealership to explore pricing and availability. For more details, head to Auto Trader UAE to discover more about used GMC trucks for sale in Dubai and other off-road vehicles available in the region.

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