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The Jeep® brand is ringing in 4x4 Day 2024 with a vibrant splash of color as it reintroduces the beloved Tuscadero paint option to the iconic Jeep Wrangler lineup. This bold move comes as a response to overwhelming customer demand, with Tuscadero making its triumphant return after capturing the hearts of over 30,000 enthusiasts when it first debuted in 2021.
Bill Peffer, Senior Vice President and Head of Jeep Brand – North America, expressed the brand's commitment to delivering what customers desire, stating, “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4x4 Day 2024.”
The Tuscadero Phenomenon
Tuscadero joins a prestigious lineup of vivid, limited-edition colors, including Gobi, Gecko, Chief, and Nacho, adding a touch of customization and allure to the Jeep Wrangler and other Jeep brand models.
The 2024 Jeep Wrangler now boasts a total of nine eye-catching exterior colors, including the reintroduced Tuscadero and the new Anvil shade, offering enthusiasts an array of options to express their individuality.
What to Expect from the 2024 Jeep Wrangler
The 2024 Jeep Wrangler isn't just about aesthetics – it's a powerhouse of capability and innovation. Featuring a revised front grille, new wheel designs, and a trail-ready stealth antenna, the Wrangler continues to push the boundaries of off-road excellence.
Inside, the 2024 Wrangler offers luxurious touches such as available 12-way heated power-adjustable front seats and a standard 12.3-inch Uconnect 5 touchscreen radio. Safety enhancements include new Advanced Driver Assistance Systems, ensuring peace of mind on every journey.
Under the hood, the Wrangler offers a plug-in hybrid 4xe powertrain, combining a 2.0-liter turbocharged gas engine, two electric motors, and a high-voltage battery pack for up to 55km of all-electric range. With its body-on-frame design, five-link suspension system, solid axles, and electronic lockers, the Wrangler is ready to conquer any terrain with confidence.
Experience the Jeep Wave
Owners of the 2024 Jeep Wrangler, along with all other Jeep brand vehicles, are automatically enrolled in the Jeep Wave premium owner loyalty program. This program offers worry-free maintenance at no additional cost, along with a host of exclusive benefits and perks, ensuring that Jeep owners receive steadfast care and support whenever they need it.
Join the Jeep® Brand Legacy
With over 80 years of legendary heritage, the Jeep® brand continues to deliver unmatched off-road capability, interior refinement, and high-tech features to adventurous souls worldwide. As the brand embarks on a global electrification initiative, with all Jeep vehicles set to offer an electrified variant by 2025, the future of off-road freedom has never looked brighter.
Celebrate 4x4 Day 2024 in style with the reintroduction of Tuscadero on the 2024 Jeep Wrangler, and experience the thrill of limitless adventure with the Jeep® brand
