Toyota Motor Corporation has set the stage for a new era of luxury with the announcement of a groundbreaking Century model, accepting orders starting today and planning for a 2023 launch. While the iconic Century sedan will continue to grace the roads, the new model represents Toyota's commitment to evolving the concept of a premium chauffeur-driven car.
Since its debut in 1967, the Century has epitomized Japanese luxury, challenging the dominance of Western luxury brands in the chauffeur car market. With a focus on dignified design, traditional Japanese aesthetics, and passenger comfort, the Century has been the epitome of omotenashi, ensuring a hospitable and serene journey for over five decades.
In response to the changing landscape of chauffeur-driven car needs, Toyota introduces a new model under the concept of "The Chauffeur." This evolution aims to meet the diverse demands of passengers who seek efficiency, relaxation, and productivity during their time on the road.
The upcoming Century model embraces a "stately grandeur" theme, showcasing a dignified vehicle adorned with Japanese aesthetic elements. The design features a majestic, dignified body with horizontal and vertical form features, maintaining the characteristic proportions of a chauffeur-driven car. The interior space is designed with a human-centered approach, providing comfort and functionality for various situations.
Notable features include fully customizable options on a global basis, ensuring that each individual customer's needs are met, delivering the "ultimate freedom of movement." The vehicle boasts a powerful and exhilarating 3.5-liter V6 plug-in hybrid system, achieving both quiet driving suitable for a Century and a performance exceeding expectations.
The Century's interior reflects a commitment to passenger comfort, with fully reclining rear seats, a refreshment function, and an audio system developed with the expertise of a musical instrument manufacturing master. The wide 75-degree angle rear doors, automatic retractable power steps, and noise-reducing clear laminated glass contribute to the overall sense of luxury and tranquility.
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