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In momentous world premiere Toyota Motor Corporation has lifted the curtain on the highly anticipated Land Cruiser "250" Series, set to debut in the first half of 2024 in Japan. This unveiling comes alongside the announcement of the robust Land Cruiser "70," marking the triumphant return of all three Land Cruiser series to the Japanese market.
Originating as the Toyota BJ in 1951, the Land Cruiser series has stood the test of time, celebrating its 72nd year. From conquering Mount Fuji shortly after its inception to becoming global icon, the Land Cruiser has consistently delivered safety and security and unmatched off-road performance. With over 11.3 million units sold across approximately 170 countries, it has become an integral part of lives and livelihoods worldwide.
In return to the roots the development of the 250 Series was guided by then President Akio Toyoda's vision of rediscovering the Land Cruiser's true form. Focused on simplicity and sturdiness, this model aims to meet customers' lifestyle choices and practical needs. Built on the GA F platform, shared with the 300 Series, the 250 Series promises to enhance basic off-road performance while incorporating a range of powertrains for powerful and environmentally friendly driving experience.
Under the hood the 250 Series boasts T24A-FTS Gasoline 2.4L turbo Direct Shift-8AT powertrain, delivering 207 kW (281 PS) and 430 N?m of torque. This mass-market gasoline powertrain ensures smooth, powerful driving performance, a quiet ride, and superior environmental efficiency. The model introduces improved off-road driving support with enhanced functionality of the Multi-Terrain Monitor and Multi-Terrain Select.
The 250 Series significantly improves basic off-road performance through the adoption of the GA-F platform, resulting in 50% increase in frame rigidity and 30% overall increase in rigidity. With improved wheel articulation and advanced systems like Electric Power Steering (EPS) and the Stabilizer Disconnect Mechanism (SDM), this Land Cruiser promises exceptional on and off road driving performance.
Even with the release of the 250 Series Toyota reassures its commitment to evolving the Toyota Land Cruiser, addressing diverse social needs worldwide. It remains trustworthy and reliable and practical choice for customers seeking an unparalleled blend of adventure and dependability.
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