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The Jeep® community has spoken, and Jeep has answered. The bold and vibrant Tuscadero, a deep chromatic magenta exterior paint color, previously exclusive to the Jeep Wrangler, is now available for the first time on the Jeep Gladiator. This marks a significant milestone for the world's most off-road capable midsize truck.
"Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them," said Bill Peffer, senior vice president and head of Jeep brand – North America. "Now Gladiator is both the only pickup to deliver open-air freedom and the only pickup available in Tuscadero."
The Popularity of Tuscadero
The Tuscadero color, which first appeared on the Jeep Wrangler in 2021, quickly became a favorite. Approximately 30,000 customers placed orders for this striking hue, making it a standout in Jeep's lineup of vivid, limited-edition colors such as Gobi, Gecko, Chief, and Nacho. Tuscadero made its debut on the new 2024 Jeep Wrangler last month and will be available in dealerships this summer.
Availability and Features
The 2024 Jeep Gladiator now offers Tuscadero as one of its eight exterior color options, along with the new-for-2024 Anvil. This addition comes with a variety of open-air freedom options, including three removable top choices, two removable door options, and a folding windshield. Tuscadero is available for order through the end of the 2024 model year at a U.S. manufacturer's suggested retail price (MSRP) of $895 on Gladiator Sport, Mojave, and Rubicon trims, and it will expand to additional trims later this quarter.
Enhanced Features for the 2024 Jeep Gladiator
The Jeep Gladiator, renowned for its rugged utility and off-road prowess, continues to evolve. For the 2024 model year, it offers:
Powered by a 3.6-liter Pentastar V-6 engine, producing 285 horsepower and 260 lb.-ft. of torque, the 2024 Gladiator boasts unsurpassed 4x4 max towing of up to 7,700 pounds and a best-in-class payload of up to 1,725 pounds. The Gladiator's blend of performance, versatility, and unique color options continues to set it apart in the midsize truck segment.
The Jeep Gladiator was ranked No. 1 for new-vehicle quality among midsize trucks in the *J.D. Power 2023 U.S. Initial Quality Study (IQS), solidifying its reputation for reliability and customer satisfaction.
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