In thrilling announcement at the 2022 Specialty Equipment Market Association Show Toyota unveiled its exciting new venture into the overlanding world with the Trailhunter Concept. The Trailhunter grade of trucks is set to redefine overlanding, bringing authentic performance straight from Toyota to outdoor enthusiasts who crave off the grid expeditions.
Toyota commitment to the overlanding community takes center stage with the Trailhunter, as it plans to offer purpose-built trucks and SUVs under this name. The Trailhunter vehicles will serve as a flagship offering, designed to inspire and support modifications with Toyota Genuine or Associated Accessory Products equipment across the lineup.
Lisa Materazzo, Group Vice President of Toyota Division Marketing, emphasizes, "Trailhunter trucks will come straight from the factory equipped to meet the needs of overlanding enthusiasts." These trucks, developed in-house by Toyota's engineering teams, are poised to be the most capable OEM overlanding solutions, aligning with Toyota's legendary standards of quality, durability, and reliability.
Building on the proven foundation of Toyota's trucks and SUVs, Trailhunter vehicles will be intentionally designed as highly capable overlanding rigs. The all-new Trailhunter product line is crafted to meet the demands of outdoor enthusiasts who seek adventure with their vehicles. Designed in-house at Toyota, Trailhunter vehicles will be adventure-ready straight from the factory, offering a trail-capable truck with components and accessories tailored for a remote off-the-grid experience.
The Trailhunter concept vehicle, showcased at the 2022 SEMA Show, provides a glimpse into Toyota's vision for this new grade of truck. Equipped with a Trailhunter-specific suspension setup, skid plates, roof rack, bumpers, lighting, refrigerator, rooftop tent, and more – all engineered specifically for overlanding applications – it embodies the essence of off-road exploration.
Future Trailhunter products are expected to deliver terrain versatility, protection, and load-bearing performance for equipment, recovery gear, and base camp necessities. Toyota's dedication to outdoor enthusiasts has been evident at the SEMA Show, where it has introduced overlanding concepts like the Tacozilla Tacoma Camper, the TRD Sport Trailer, and the Tacoma Overlanding Concept. The Trailhunter is poised to take that commitment to the next level.
Stay tuned for additional Trailhunter details from Toyota in the coming year. Each truck will be meticulously designed from the ground up to include the overlanding modifications and components that enthusiasts anticipate. The Trailhunter badge, resembling a compass to symbolize the journey as the main purpose, will represent the vehicle's bona fide credentials as a highly functional and purpose-built overlanding rig.
For those in Dubai seeking the perfect adventure companion, explore the world of Toyota Trailhunter in Dubai, with pre-owned options available for sale. Dive into the second-hand Toyota Trailhunter offerings in Dubai and the UAE to experience the legendary quality, durability, and reliability that Toyota is renowned for. Discover the best of used cars in Dubai with the iconic Toyota brand. For more information, visit Auto Trader UAE at www.autotraders.ae.
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