In groundbreaking move Mazda Motor Corporation has introduced the world to the MAZDA ICONIC SP, an innovative concept car unveiled at the Japan Mobility Show 2023. Representing a new era of driving excitement, the MAZDA ICONIC SP is compact sports car concept meticulously designed to resonate with the emotions of enthusiasts who genuinely "love cars" and yearn for a vehicle that encapsulates the sheer joy of driving.
Central to this concept is Mazda's cutting-edge two-rotor rotary EV system, a powertrain that not only remains compact but also allows for exceptional layout flexibility. This configuration contributes to a low center of gravity, significantly enhancing the driving performance of the concept model. The batteries powering the MAZDA ICONIC SP are charged through a recyclable energy source, and the two-rotor rotary engine, utilized for power generation, is fueled by a carbon-neutral source. The vivid Viola Red color, conceived as a concept shade, embodies Mazda's corporate philosophy of "enrich life-in-motion for those we serve" and reflects the company's profound appreciation for the color red.
Masahiro Moro, Mazda's Representative Director, President, and CEO, emphasized the company's commitment to delivering vehicles that encapsulate the pure joy and indispensable nature of cars in people's lives. Moro expressed Mazda's dedication to shaping the future alongside like-minded partners and fans who share a passion for automobiles, fostering a collective sentiment of 'we love cars.'
The MAZDA ICONIC SP embodies a framework focused on achieving proportions with a low center of gravity, emphasizing exceptional driving performance. The lightweight and compact rotary engine is ingeniously positioned in the center of the car, resulting in a distinctive low hood. The two-rotor rotary EV system, a highlight of the vehicle, utilizes a scalable engine capable of burning various fuels, including hydrogen, and generates electricity with carbon-neutral fuel. This innovative system, combined with charging through renewable energy, enables virtually carbon-neutral driving.
The impressive driving performance of the MAZDA ICONIC SP is attributed to the high output from the two-rotor rotary EV system, the lower center of gravity proportions, and a balanced weight distribution of around 50:50. Beyond its sports car identity, this vehicle is designed to serve various purposes, providing power during outdoor leisure and in times of emergencies.
With the exterior body color "VIOLA RED," Mazda has created a visual masterpiece, aligning with their desire to "cherish the color red" and enrich lives in motion. The vivid shade, complemented by nuanced shadows, accentuates the car's sleek contours, elevating the aesthetic appeal of the MAZDA ICONIC SP.
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Mazda's commitment to the 'Joy of Driving' underlines its core value, "Human Centric," as it strives to deliver the 'Joy of Living' by crafting moving experiences in the daily lives of customers. The MAZDA ICONIC SP represents not only a concept car but a glimpse into the exhilarating future Mazda envisions for driving enthusiasts worldwide.
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