In bold move towards sustainable mobility, Volvo Cars unveils its latest innovation, the fully electric EM90 premium MPV. More than just mode of transportation the EM90 in Dubai is designed to be comfortable living space on the move, reflecting Volvo's commitment to providing room for life and meeting diverse customer needs.
The EM90 is testament to Volvo's innovative capabilities and its dedication to meeting specific market demands. With the rising popularity of multi-purpose vehicles (MPVs), especially in Dubai, the EM90 is set to make its debut in China, the world's largest car market. This strategic move follows the successful launch of the award winning fully electric EX30 small SUV earlier this year marking Volvo's expansion into new segments and global markets.
The introduction of the EM90 aligns with Volvo's ambitious goal to become fully electric carmaker by 2030. As part of this commitment, Volvo plans to unveil a complete family of new, fully electric vehicles in the coming years. This strategic shift not only addresses sustainability concerns with zero tailpipe emissions but also positions Volvo as an industry leader in sustainable mobility.
Jim Rowan Chief Executive at Volvo Cars, emphasizes the significance of the EM90 in Volvo's journey, stating, “With the EM90, we are taking Volvo Cars' heritage and leadership in safety into the exciting new electric MPV segment. It allows us to tap new market demand we’ve not explored before and broadens the appeal of the Volvo brand to more people.”
While the MPV segment may be new for Volvo, the concept of versatility has deep roots in its heritage. The iconic Volvo Duett, celebrating its 70th birthday this year, stands as testament to Volvo's commitment to versatility. Developed in 1953 the Duett was spacious and versatile car well ahead of its time, serving families and business owners alike in Scandinavia and the United States.
The Duett's legacy lives on as it inspired Volvo's renowned range of estates, and its influence is palpable in the design philosophy of the EM90. The Duett's ability to cater to diverse range of scenarios, from a practical company car to spacious family vehicle, echoes in the ethos of the EM90, living up to its name, which translates to two cars into one.
As the Volvo EM90 graces the roads, it not only represents an electric evolution for the brand but also pays homage to Volvo's rich history of innovation and safety and versatility. This premium electric MPV signifies step towards greener automotive future, where sustainability and style coexist seamlessly.
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